experience

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Principal Graphic Designer - UX

Crestron Electronics, May 2021—Present

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Collaborating cross-functionally with marketing professionals to support key marketing initiatives. Primarily responsible for the re-architecture and refreshed branding of the current website(s) for both end-user and dealer-facing web properties. Developing a design system that will increase speed and efficiency for both designers and developers across Crestron web properties. Other responsibilities include developing campaign material across all channels both print and digital.

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Sr User Experience Designer

Qualtrics, March 2019—May 2021

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Working to establish, define and fine-tune the Qualtrics Design System at the platform level. Engaging cross-functionally with engineers, researchers, PMs, and 30+ UX designers to establish a working Figma and React code library of accessible components. The components are then used to create new software features that establish consistent user experiences across a wide range of complex features. 

Created and maintained a working backlog of components and foundational elements required for the system, while developing, coaching, and evangelizing how to apply the system to designers' day-to-day work.

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User Experience Designer

Amazon, Alexa Smart Home Aug 2016—Feb 2019

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Explores, envisions, and defines clear, and simple solutions to complex customer problems. Working at the intersection of customer needs, business goals, and technical boundaries to deliver products and services that customers love for their simplicity, function, and beauty. Problem solver and collaborator. Partners with relevant product and technical owners to create clarity, consistency, and holistic solutions in the face of ambiguity, and conflicting priorities. Utilizes multiple tools, methods, and deliverables to communicate ideas, which can include journey maps, user flows, competitive audits, storyboards, wireframes, prototypes, mockups, and visual designs. Striving to lead with vision, move fast, execute with quality and act responsibly in the application of design patterns and best practices.

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Senior Creative Services Manager

Control4, Aug 2009—June 2016

 

Manages the Control4 creative services team along with company-wide creative services requests and deliverables. Reports to the SVP of Marketing on all creative services tasks while maintaining design work on Control4.com. Manages and collaborates with outside developers, in-house web team, design contractors, in-house design and video team, photographers & senior Control4 management. Adapts and directs creative team as strategies and deliverables change in a fast-paced corporate environment.  

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Managing Director

I-Comm Student Media, Jan 2008—Apr 2008

 

Directed all affairs associated with a student-run advertising agency, including overseeing multiple account executives, coordinating with other branches of the organization to create print ads, television commercials, and other various advertisement media. Monitored the progress of all accounts and supervised a creative team of thirty-five people.

 

Creative Director

BYU-Idaho chapter of the American Advertising Federation, Jan 2008—Apr 2008

 

Supervised a creative team of seven, in developing transit, magazine, web, and other non-traditional advertisements for an AOL campaign. Delegated assignments to team members and oversaw the progress of assigned projects.

 

Vice President

BYU-Idaho Photo Graphics Society, Apr 2007—Dec 2007

 

Assisted in society formation. Taught Photoshop tutorials and attended weekly meetings. Helped coordinate field trips and society competitions.

Design Intern

The Leadership Center, Apr 2007—July 2007

 

Collected images and created design for a company training manual. Designed handouts and posters for company presentations while overseeing material production.

 

Creative Director

I-Comm Student Media, Oct 2007—Dec 2007

 

Directed and monitored the creative output of multiple creative teams. Worked with the managing director and account executives in monitoring the status of all projects. Duties included copy editing, graphic design critiquing, directing of weekly meetings, ensuring prompt completion of projects, and ensuring client satisfaction.

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