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Problem: Consumer website needed a complete overhaul that would provide more in-depth information on general home automation topics and products. The primary goal of the website is to direct customers directly to the channel through the dealer locator and lead capture forms, but no clear path to these sources was defined in the previous iteration of the website.

Creative Solution: Starting from scratch to create several new sections and pages that have a truly compelling visual design that also help highlight the increase in content that was provided for customers. Completed interactive experiences that showcase home automation in unique formats. Clearly defined creative call to action on every page that points customers directly to the Control4 dealer locator or other lead generation forms.

Outcome: New web redesign resulted in a 22% increase in direct leads to the channel while also delivering more in depth information on home automation to the customer.