package design 

Problem: Current tennis ball container has a design flaw in that it blows onto the tennis court, creating stoppage of play.

Creative Solution: Created an original unique triangular shaped package design along with a new logo and branding system for Precision Tennis Balls to launch in conjunction with the newly designed package. The triangular shape provides more stability, allowing one to lay the package on the ground with out fear of it rolling away.

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Outcome: Unique package design provides a functional enhancement for recreational tennis players as well as a competitive differentiator

for brand.